DRIVING RECORD BREAKING ORGANIC GROWTH THROUGH A DATA DRIVEN CONTENT STRATEGY

THE CHALLENGE

Grow share of voice, increase organic search traffic and first-party data by talking to pet owners through every touchpoint of owning a pet using a data-led, integrated content strategy.

THE STRATEGY

  • Matching search trends and keyword data to Purina’s objectives and audience needs
  • Content topic planning for key identified territories, grouped into themed hubs
  • Sequential content programme to support new puppy and kitten owners
  • Aligning with CRM data to match audience profiling and overlay keyword data

WE ARE NOW LEADING THIS STRATEGY ACROSS ALL 34 EMENA MARKETS

ORGANIC TRAFFIC* 6.9M NEW USERS
+ 0 %
TOP 3 RANKINGS
+ 0 %
SHARE OF VOICE
+ 0 %

What Nestlé Purina had to say

"My thanks to tmwi who have not only helped us reach, but surpass, our targets with outstanding performance this year, but also bring a level of innovative thinking and flexibility in their approach which has really helped us maximise our opportunities."

MARTINA MCHOWAT - BRAND EXPERIENCE LEAD

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