DIGITAL BUSINESS TRANSFORMATION THROUGH AGILE PLANNING AND ANALYTICS
THE CHALLENGE
Lockdown in 2020 resulted in the closure of Furniture Village brick-and-mortar outlets – significantly impacting the retailer’s ability to sell to its traditional core audiences.
THE STRATEGY
- Leveraging the established Furniture Village brand with a new digital-first audience through a combination of optimised TV schedule, digital video and an increased emphasis on digital display channels.
- Introduction of rapid econometric modelling enabling greater agility in planning and channel investment in a highly unpredictable market.
THE SOLUTION
- Designed and implemented an integrated full funnel brand and performance strategy to target audiences across TV, VOD, display, digital audio, search & social
- Utilised sophisticated algorithms and predictive behavioural signals to target ‘in market’ audiences at the research stage of the shopper journey with a higher propensity to convert
- Context, intent and user demographics informed dynamic creative optimisation
ONLINE RETAILER GROWTH 2020
#
1
INCREASE IN BRAND SEARCHES
0
%
INCREASE IN ONLINE SALES (YoY)
0
%
ROI 2020
x
0