DELIVERING RECORD BREAKING PERFORMANCE THROUGH DATA LED MEDIA AND CONTENT
“MG’s sales must rank as the success story of the year, possibly the decade”
THE CHALLENGE
The Coronavirus 2020 pandemic caused an unprecedented decline in consumer confidence and the closure of dealer forecourts across the country.
THE STRATEGY
- Optimise brand awareness and consideration through our proprietary measurement and analytics capabilities.
- Maximise the quality of users to .com and drive lower funnel conversion performance such as brochure downloads and test drive enquires
THE SOLUTION
- By analysing search intent data we paired keywords with audience profiles to inform a content strategy and integrate it with our traditional and online media.
- Created the ‘Behind the Wheel’ content hub designed to enhance SEO across .com through improved authority in search listings.
- Developed & activated ‘Mum vs Dad – Who Is the Best Driver’ campaign using survey and video content for a digital PR and content campaign.
- Amplified through integrated BVOD, programmatic video, native, organic & paid search, organic & paid social.
AUTO PERFORMANCE 2020
#
1
INCREASE IN NEW CAR REGISTRATIONS
0
%
ROI 2020
x
0
WORKING EXAMPLES
What MG had to say
"What tmwi has been able to do is give us fantastic advice on how to move from traditional media to digital, where we now spend the majority of our marketing budget."
"They have taken our budget and really maximised it, helping the create more test drives and ultimately, more sales"